When you are first deciding on online marketing in order to promote your business online, the main online marketing methods that you will encounter are Organic search engine optimisation and Pay per click advertising such as Google Adwords. Organic search ...
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If you’re looking to drive more traffic to your website, then you’ve probably heard of the terms “pay per click advertising” and “search engine optimization” or “SEO.” But what’s the difference? And how does pay per click advertising (or PPC ...