Three Secrets For Effective Pay Per Click Advertising Campaigns

Even though many people have tried pay per click advertising with Google AdWords, many advertisers find it unproductive and ineffectual. Frequently, though, advertisers’ campaigns fail not because PPC advertising doesn’t work, but because their pay per click approach is flawed.

In this article, we will identify three methods that will increase the click-through rate, the conversion rate, and the overall effectiveness of pay per click advertising. By implementing these approaches, an unsuccessful campaign can suddenly become the most valuable component of a company’s marketing program. Of course, missteps can lead to failure, so be certain to engage professional PPC management assistance – if necessary – to ensure your company’s pay per click program really clicks.

1) Get Organized

As an example, consider a surgeon who wants to promote her bariatric surgery program. She knows that prospective patients use a variety of terms to refer to the type of surgeries she performs: “gastric bypass,” “lap band,” “weight loss surgery,” etc. However, creating a campaign that bundles these search terms with the same ad is likely to fall flat. Why? Because, successful PPC advertising needs to precisely target a user’s search terms. Therefore, if a prospective patient enters the term “bariatric surgery,” and an ad appears with the headline “Gastric Bypass,” the user is more likely to skip the ad until he or she finds an ad with the words “bariatric surgery” in the headline.

To address this issue, advertisers need to create multiple ad groups. For instance, it makes sense to have a bariatric surgery ad group, a weight loss surgery ad group, a lap band ad group, a gastric bypass ad group, and so on. And for each ad group, the advertiser will need an appropriate set of keywords to trigger the ads to serve. Yes, this kind of specificity is labor-intensive. Yes, it requires a great deal of time, effort, and thought. However, this kind of specificity is an essential ingredient in developing an effective PPC advertising program, and it’s the kind of advice that a knowledgeable provider will prescribe as part of its pay per click services.

2) Take Advantage of Banner Advertising

While most of us think of pay per click advertising as Google AdWords, paid search includes a wide range of advertising options, including banner ads. These are the graphically-designed advertisements that appear on the top of websites or nestled within the content of certain sites. They usually include imagery, graphics, and can even include animation.

Many people assume these ads are sold by the owners or proprietors of the websites in which they appear. Sometimes, that is the case. However, more often than not, these ads appear in space that is “rented” by Google and other pay per click advertising placement companies. In these instances, the ads serve to users based on the keywords the advertiser has identified as relevant to their product or service. For example – returning to the bariatric surgery example – an ad for weight loss surgery may serve to users who are visiting a site dedicated to diet, nutrition, and weight loss.

Typically, banner ads generate far fewer clicks than their text counterparts. However, that’s not necessarily a bad thing because banner ads can reach many more internet users without incurring any cost. Remember, pay per click advertisers only pay when an internet user clicks on their ads. So, if an ad serves to thousands of users and no one clicks on it, the advertiser pays nothing. Still, thousands of prospective customers see the ad. In this regard, banner advertising can be an effective way to build brand awareness at a very affordable price.

3) Monitor, Modify, and Maintain Your Campaign

A pay per click advertising program that is effective today can easily become ineffective tomorrow. That’s because the competitive environment is constantly changing. New advertisers enter the arena. Existing advertisers change their bids. And website content changes which can influence the relevance and quality scores of ads. To implement an effective PPC program, be prepared to closely monitor, frequently modify, and diligently maintain your campaign. In particular, pay attention to which ads generate the greatest number of clicks and the highest click-through rate. Evaluate which keywords are most productive, and be prepared to increase the necessary bid for these terms.

Also pay attention to irrelevant keywords that are generating clicks on your ads. In these instances you can specify “negative keywords” that will not trigger your ads to serve. As a result, you won’t pay for clicks from users who are unlikely to purchase your products and services. Bottom line, a pay per click advertising campaign is a dynamic thing that requires constant attention. For this reason, many advertisers rely on a professional pay per click advertising agency. Of course, if you elect to utilize a PPC management service, make certain your agency monitors, modifies, and maintains your campaign with the necessary level of attention.

If you have tried pay per click advertising, e.g. Google AdWords, and been unimpressed with the results, perhaps you need to consider the quality of your effort in addition to the media itself. Pay per click advertising can be a highly efficient, extraordinarily effective advertising option. Just be certain to remember the three “secrets” described in this article. And you PPC advertising will start to click.

The Pay Per Click Store provides pay per click advertising to businesses of all sizes and helps them achieve immediate results. The Pay Per Click Store offers the fastest and most affordable pay per click services to increase visits to your website. Call the Pay Per Click Store today toll-free at 1-855-862-4525.

The Barely Known Secrets Of Pay Per Click Marketing

There is a generalize notion that everything is free on the Internet. While that may be true when it pertains to searching for who hit the victorious shot in game three of the 1947 NBA championship, it is not the case when it comes to marketing your business on the Internet. Although using free of charge marketing strategies is a excellent way to promote your business ideas on the Internet, in today’s business world you have to spend capital if you honestly want people to see what you have to offer.

One of the best forms of paid marketing strategies over the most recent decade that just about didn’t make it because of fraud in the early days is the Pay-Per-Click (PPC) marketing strategy. In spite its turbulent start, PPC marketing has become the number one revenue source for many of the world’s leading search engines. According to eMarketer, Google in 2009 generated over $ 22 billion worldwide in PPC profits, in addition to over 37 billion clicks at an average rate of $ .60 cost-per-click (CPC). Looking at these staggering numbers, it is easy to see why PPC marketing ought to become ankey marketing strategy for any serious online marketer.

Not only are the search engines capitalizing on this growing trend, but advertisers as well. It is now reported that approximately half of online marketer’s budgets ($ 11 billion) is directed towards PPC marketing in 2009.

What is Pay-Per-Click Marketing?

In a nutshell, a Pay Per Click ad is a tiny four line ad consisting of a headline, two short descriptive lines of text and a URL. Although a PPC ad is fairly basic in design, it still remains one of the most impressive forms of advertising on the Internet because of its capability to target a particular niche market.

Pay-Per-Click marketing is a method of online marketing where visitors are directed to an advertised website after clicking on an advertisement hosted on a search engine website. In return, the advertiser pays the search engine for a click to the advertised website on a per-click basis.

Each click charge can vary from a few cents to several dollars depending on a number of factors. Such factors being the particular search engine chosen to advertise on, the type of keyword and phrases used and the level of bid competition for keywords and phrases all play a important role in determining the overall cost per click (CPC) for your marketing campaign.

What Are The advantages Of Pay-Per-Click Marketing?

There are many reasons why you should seriously look into using the Pay-Per-Click marketing strategy as a method to promote your business. However, there are three key reasons why you should ponder using this strategy.

The first key reason why you should consider PPC marketing is its capacity to guarantee a first page placement on the search engines. While it normally takes months before any website to move up the search engine rankings to a first page placement, with PPC marketing you can literally have your website noticed on the first page in minutes after you have created your PPC marketing campaign. This could potentially allow you to double or triple your traffic and sales within minutes instead of months.

Another excellent reason why you ought to consider using PPC as a marketing method for your business is because it allows you to strategically target the right audience for your products and services. Pay Per Click advertising is proven to be one of the fastest ways to direct traffic to your website. If you pick your keywords and phrases accurately, when potential prospects search the search engines for your keywords and phrases, your opportunity will be right in front of them to see what you have to offer.

The most important reason why you should use Pay per Click advertising is because it gives you instant brand awareness. Thousands of prospects search the Internet day after day for unique keywords and phrases. If you are using Pay per Click advertising, possible prospects have the increased good fortune to see your ad several times when they search for your keywords and phrases. More importantly, even if they don’t click on your ad you are still branding yourself because each time that the would-be prospect search for your keywords they will see your ad and notice that you are the go-to source for that keyword to get more information. As a result, you are further branding yourself in the prospects mind and a person that they might want to do business with.

How Can You Get Started In Pay-Per-Click Marketing?

You now have a general idea of how Pay Per Click advertising works and how it can benefit your marketing efforts. The only lingering question is, “How do you get started?” For most people getting started for the first time can be a frightening experience because if you don’t know what you are doing you can lose your shirt trying to figure everything out. However, if you are serious about Pay Per Click advertising, you can win every time if you know how to play the game. So it really comes down to two choices. You can try to learn all of this Pay Per Click business by yourself and crash miserably or you can learn from someone who will take you by the hand and show you step-by-step the methods that get results fast. If you are smart you would choose the latter.

Fortunately for network marketers entering the Pay Per Click world for the first time you have an advantage that most people don’t have. Mike Dillard and Google Adwords expert Jim Yaghi have teamed up with each other to create the most powerful video training course in the network marketing industry for Pay Per Click marketing strategies. If you are determined about learning how to have your Pay Per Click marketing efforts skyrocket to another dimension, you should get your copy of Mike Dillard and Jim Yaghi, “Pay Per Click Domination.”

If you are building your network marketing business on the Internet, Pay Per Click marketing strategies is the way to go. You can expect this trend to continue because it is such a impressive way to get your opportunity in front of a large audience in a short period of time. But you have learn how to play the game if you are going to become successful.

Aaron Hardy is an expert marketer who is helping struggling network marketers build and promote their businesses online using the most Advanced Marketing Strategies on earth. To learn how to get thousands of visitors to visit your website using Pay Per Click marketing strategies in the next 90 days, visit Aaron Hardy’s MLM Ultimate Pay Per Click Marketing Secrets