Needless to say, Search Engine Optimization or SEO is crucial for the ranking of your website. It can be only possible if your website has an attractive design, quality links, unique content, Meta tag, title, description and so many things which are loved by the search engines. Google change its algorithm in a short span and if you want to be on its top of the first page, so, you have to make sure all your actions will put on a right direction. Before you make a plan to increase the ranking of your website it is very important to know the actual root cause of the problem. Don’t worry; here is a list of reasons which will let you understand why your website is ranking low and how you can fix it.
Poor Keyword Selection: One of the common reasons behind your website ranking is dropping consistently is the wrong selection of the keyword. A keyword is the main ingredient of your SEO strategy; it is the phrase which helps the users to search your products and services over the World Wide Web. It will even help the Google to categorize your business from others. Therefore, you have to be very careful while picking the keyword for your website and for this you can even take the help of tools available over the internet or intranet that helps you to analyze and pick the right keyword.
Your Website Isn’t Spider-Friendly: Another reason behind its low ranking is that your website is not spider-friendly. To make it spider-friendly you have to take so many efforts so that you will get the results what you are looking for your business. For this, you need to use a reliable server, consistently update yourselves and keep an eye on your XML Sitemap make sure they are error-free.
Your Website Is Not Mobile-Friendly: Do you have a mobile-friendly website? No? Seriously! Google, the world’s most popular search engines say a mobile-friendly website is a must, which you cannot overlook anyhow. To fix this problem and to increase your visibility over the internet or intranet switch to responsive design now.
Your Website Content Quality Is Low: Content is an important ingredient of your website which either increases or decreases its ranking and put a very wrong impact on a customer’s mind. If the quality of your content is too thin, so it may drop down the ranking of your website. Therefore, make sure you always use rich and quality content.