In today’s world, the yellow pages have been relegated to propping up broken chairs and children at the dinner table. So when someone wants to search for a business, they simply Google it. With this giant search engine company being literally at the tips of everyone’s fingers, it makes a whole lot of sense to look to search engine optimization as a solution to your lead generation needs.
But before you spend a single dollar on a “professional” SEO rankings or optimization service, you need to know if they can do certain things for your commercial website:
Can they guarantee you first page ranking for practically any keyword of your choice?
Optimizing your website for search engines is all about keywords. But some keywords are so widely used that it is nearly impossible to get ranked on the first page of a Google listing. Try searching for a highly competitive term like ‘auto insurance’ and you’ll see where this is relevant. On this search, you’re likely to find all the top insurance companies – the Geicos, the State Farms, the Progressives, the esurances – and of course, without fail, Wikipedia! Have you ever wondered what’s on the second page? It’s more than likely you’ve never even been to the second page of a search result. Users are the same; in fact, for that auto insurance search, you were the user and you didn’t even think about going to the second page. That’s how important first-page ranking is. So, can your “professional” guarantee that?
Can they assure you that the keywords they recommend are the best match for your business?
This is another important consideration that can make or break you on the internet. Can the company you’re looking to hire give you the right keywords to fit your business exactly? It’s fine if you’re a florist or professional photographer, but what if your business can’t be defined as well; what if you specialize in getting lint out of early 20th century hand-made designer suits? What keywords are you going to use? You can’t use lint-remover because all that will throw up on a search is lint-removal products, which you are definitely not! But the right SEO experts will align your website’s keywords to what users will be searching for when looking for a service like yours – for instance, they may suggest including phrases like ‘lint removal company specializing in vintage bespoke suits’ and recommend that you add keywords like designer, hand-made, custom-made, etc. Now, when people search for that service, guess whose business is going to show up on their screen.
These are just two of the things that a very good SEO service can do for you. There are many more, and finding the right one is a question of asking the right questions. If you can identify the perfect partner to take you to the top of Google search results, then your lead generation worries are over, and you can just wait for the torrent of customers to come gushing through your doors. And by the way, good luck with that old suits lint getter outer business!
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